WebMar 1, 2022 · On the contrary, when the product price is greater than the threshold value of an online coupon, consumers' perceived usefulness of online coupons increases, and sellers will increase the price of product (β 9 = 0.039 9, p < 0.01), providing support for …
https://www.sciencedirect.com/science/article/pii/S0969698921004124
WebJul 21, 2023 · Now that we have a better understanding of how coupon discounts affect consumer purchasing behavior, let’s take a look at some of the most commonly used discount offerings. 1. Standard dollar or percentage discount. The most commonly used is the simple discount model – offering a reduction in price, either as a dollar amount or a …
https://www.moengage.com/blog/coupons-influence-consumer-purchase-behavior/
WebDownloadable (with restrictions)! With rapid economic growth largely fueled by digital technologies, online reviews are among the new wave of technologies that still make a significant contribution to this new digital economy. However, there is scarce academic research in promoting or responding online reviews using reduction coupons with …
https://ideas.repec.org/a/eee/joreco/v65y2022ics0969698921004124.html
WebHow coupons can be risky for small businesses. The biggest risk with coupons is that they can deprive a business of necessary cash flow for survival. This can happen when discounts shrink margins ...
https://www.businessnewsdaily.com/1002-coupon-effect-business.html
WebDec 17, 2022 · Disadvantages of Using Coupons for Business. The biggest con of using coupons is that they cost your business money. Any discount you offer will mean less money in your pocket. The key is to ...
WebMay 2, 2022 · Coupons shield consumers from cost-sharing incentives that private insurers rely upon to promote utilization of cost-effective drug therapies, e.g., tiered formularies. For example, the copayment for a generic drug might be only $5 or $10, compared with much higher amounts, often a percentage of the actual cost, for brand-name drugs.
https://www.nber.org/digest/202205/copayment-coupons-and-pricing-prescription-drugs
WebFeb 17, 2021 · Price promotions can be implemented by either discounting a product’s base price (e.g., offering a coupon) or reducing one of its surcharges (e.g., free shipping). This study examines how the two prevalent price promotion strategies affect online review ratings differently as a function of the temporal distance between purchase and review.
WebNov 1, 2019 · Abstract. Consumers generally encounter a multitude of price discounts during a single visit to a retailers’ website, yet past research has predominantly examined price discounts in a singular manner. We examine how the influence of a price discount’s magnitude on consumer purchase intentions evolves during an online shopping trip. In …
https://www.sciencedirect.com/science/article/pii/S0969698919301894
WebJun 1, 2021 · Practice-Oriented Abstract This study examines how two prevalent price promotion strategies (coupons and free shipping) affect online review ratings differently as a function of the temporal distance between purchase and review. Our analysis of online consumer reviews from an e-... Price promotions can be implemented by either …
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