Coupons shouldn’t be offered on a whim; for this strategy to work, it requires foresight and planning. Vince Vigorito, sales director at direct mail coupon firm Valpak, said small merchants need to scrutinize every deal because they have a smaller margin for error than larger organizations do. If a small … See more
https://www.businessnewsdaily.com/1002-coupon-effect-business.html
The type of discount — such as buy one, get one (BOGO) or a price cut — also depends on the business and the clientele. A retailer might want to offer a BOGO deal, but a pizza … See more
Not every coupon needs to offer a discount. Song said small business owners should consider alternatives to dollar-off and percentage discounts, such as adding free … See more
Another mistake small business owners make is not advertising consistently, especially when there is an active deal available to customers. “Small business owners have to manage their expectations,” Vigorito said. “One problem I see is that they … See more
If you’re going to offer discounts or giveaways, you need to deliver when customers attempt to redeem these offers. Julie Anne Mossler, chief marketing officer at NFT platform … See more
https://www.nerdwallet.com/article/small-business/coupon-and-discount-tips-for-small-businesses
WEBDec 17, 2022 · Disadvantages of Using Coupons for Business. The biggest con of using coupons is that they cost your business money. Any discount you offer will mean less …
https://www.bplans.com/start-a-business/marketing/coupon-strategy/
WEBMar 7, 2022 · Limit the discount. Limiting the discount you offer is the best way to ensure both short-term and long-term profitability in your business. Avoid storewide discounts …
https://hostadvice.com/blog/digital-marketing/marketing-101/coupon-marketing/
WEBFeb 21, 2024 · Build a strategy. 4. Pick the right time. Sometimes all you need to make a coupon profitable is to make it valid on your “slow” days or hours, or simply not …
https://www.business.com/articles/use-coupons-to-drive-engagement/
WEBCoupon marketing is a dynamic strategy where businesses offer discounts or special deals to attract and retain customers. It is a powerful tool to drive sales, enhance brand …
WEB3 days ago · To provide a great customer experience, deliver excellent value, provide efficient customer service, and focus on personalized communications that reflect …
https://www.businessnewsdaily.com/15352-shoppers-searching-for-online-coupons.html
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